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Darian Kovacs

Co-Founder, Canadian Internet Marketing Conference

Founder, Jelly Marketing

Darian Kovacs

Darian brings over 15 years of experience in marketing, communications and public relations. Throughout his career, he has also been a founder and board member of various foundations and charitable organizations.

Through his award-winning company, Jelly Marketing, Darian has worked with various local, national and global brands building and executing on their digital & PR strategy. He co-founded the Canadian Internet Marketing Conference and he’s been featured in BC Business magazine, Business in Vancouver and on the Canada Post training circuit. He is a contributor with Small Business BC, Entrepreneur, and both Rogers and Shaw’s Business Resource Centre on topics of Social Media and PR.

As both an educator and practitioner, Darian’s mix of stories, practical examples and takeaways leaves audiences feeling inspired and equipped to implement social media and PR strategies into their organizations

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7 Reasons Why PR is Worth the Hustle

It’s often said that there’s something magical about public relations in business. A lot of time and resources go into this marketing method, but what is so special about it and why should businesses invest in it? Darian Kovacs, PR mastermind and Managing Partner of the award-winning Jelly Digital Marketing and PR explains how PR can, and will, bring the “WOW” factor to your business.

Key Takeaways:
-The importance of telling your story
-Using PR to stay human in a tech-forward world
-Off site SEO and how PR can help you get on the first page of Google
-How PR helps HR
-Using PR to effectively reach your target market
-Expanding your reach through multiple platforms
-Increasing your client’s trust through PR
PR's Role in Marketing

Behind every brand, company and person, there is a story. Whether it is how the product affects someone, or the philosophy/owner behind the company, it is never just about the product. Darian Kovacs, Managing Partner of award-winning Jelly Digital Marketing and PR shares his insights on the world of PR and why he thinks each business should be taking advantage of it and incorporating it into their marketing strategies.

Key Takeaways:
-What PR can do for you
-Where to start – uncovering your story
-How sharing your story doesn’t have to feel self-serving
-PR is more than just press releases
-The benefit of integrating PR into marketing strategies
Social Media for your Business

These days, social media for business is as much of a requirement as bilingualism in Parliament. Social media is a powerful (and not to mention FREE) tool that can be used to promote to, engage with, and learn about your customers. Social media enthusiast and Managing Partner of award-winning Jelly Digital Marketing and PR, Darian Kovacs, explains how to find the right combination of platforms, tools, content, and creativity, that will provide maximum ROI.

Key Takeaways:
-Picking the RIGHT platforms for your brand
-How to optimize these platforms
-Measuring the ROI of social media efforts
-Tips and tricks for creating a calendar full of great content
-How to manage your time spent on social media
How to Stand Out in a Noisy Market

Marketing is about getting people’s attention and more importantly, getting the right people’s attention. There are so many mediums to reach consumers, but which ones will make people pay attention to your brand and take the action you want them to? Knowing how and where your audience is spending their free time is more important than ever. Marketing expert and Managing Partner of award-winning Jelly Digital Marketing and PR, Darian Kovacs, describes how to get your brand seen and heard.

Key Takeaways:
-The power of video, digital ads, and public relations in today’s market
-The benefit of incorporating SEO into your marketing budget
-Making contests and giveaways work for you
-Which ad platforms are best for your brand
Forms of PR and How to Pitch

Relationships are one of the most beneficial things for a business to spend their time and resources on. A successful public relations strategy covers all points of contact the media or the public will have with your business and vise versa. The trick is deciding which outlets to pursue and ultimately landing the connection. Educator, Practitioner, and Managing Partner of Jelly Digital Marketing and PR, Darian Kovacs, shares his tips and tricks on how to win over publications, media personnel, and influencers.